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NTOUCH DIGITAL SOFTWARE
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Some examples of successful experiences that humanize products include:
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This could come in the form of a piece of content, an ad, an app, or even something as small as a form field when they click purchase. And when they engage with these, they establish a relationship. Interactive experiences go beyond entertainment-they ultimately serve the purpose of connecting the human who’s interacting with their environment. This is why proliferating interactions is the first key to creating digital experiences that feel human. Research from Accenture shows that 91% of consumers would be more likely to buy from a company that recognizes them, remembers them, and provides relevant offers and recommendations. The key to creating a product that is humanized, though, isn’t just about finding places and ways to connect with something approximating a human it’s about using a product that makes users feel human.Įven in an era of one-click buys and instantaneous transactions, it still pays off to take a personal approach. There’s a reason digital designers refer to any touchpoint-any moment that a user or potential customer has to pass through something on their journey to getting their product-as an interaction. These companies may assume that if one aspect of a customer’s experience is sufficiently humanized, then that’s enough.īut interaction is actually a carefully-designed experience. Because interactions with customer service or in a checkout line have often been the basis of humanization in the past (sounding robotic was an easy way to lose a sale at the point of purchase), brands tend to think of these as the only way to humanize themselves. In modern English, “humanize ” has two meanings: It can refer to the desire to represent something as human, and it can also represent attempts to inject a little human interaction into something. So what does it mean to humanize the digital? What is “humanizing,” really?Ī word that, in the 1600s, meant “to civilize” brings to mind something very different today. It’s no secret that norms are shifting and the online-first way of doing things-in work, shopping, or even our day-to-day communication-is here to stay. To bridge this gap, designers need to cultivate a sense of recognition for their users.Īs tech continues to evolve, this human touch becomes even more vital to the digital experience. More time spent in the digital realm naturally leads to consumers asking for better digital experiences, flashes of humanity in those digital spaces they occupy. More people than ever are Very Online, with a significant portion of daily interactions mediated by technology. After a prolonged period of communal isolation, we’ve gotten used to seeking connection through our devices.